The arrival of summer is considered the exciting "tourist season" of Phu Yen with cool weather and beautiful natural scenery. This is also the time when Phu Yen welcomes a large number of visitors, accompanied by impressive revenue growth - reaching 131 billion VND, an increase of 56.3% over the same period in 2023. "Healing" tours last from 3-5 days is an opportunity for service industries to meet the experience and spending needs of tourists. The Nghinh Phong Tower - Marine Square area is oriented to become a busy entertainment destination of Phu Yen, contributing to filling the service gap in Nau. Room occupancy in Phu Yen continuously reaches 80-100%, especially in areas near the sea. With the above premises, investment experts evaluate this as a great potential to develop commercial activities such as hotel business, F&B services, Spa, health care, earning sustainable profits, especially Especially in the area close to Tuy Hoa beach, near Nghinh Phong tower like the L'Aurora Phu Yen project.